WHY EXHIBIT AT THE SAGETRAPUB EXHIBITION ?
The Geotechnics, Public Works and Building exhibition in the Comoros represents a tool in its own right in the communication and marketing strategy of companies in this field. In particular, it allows you to explore new markets and meet new customers. But beware: participation in a trade show cannot be improvised.
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The motivations for participating in the SAGETRAPUB exhibition are multiple:
Exhibit your new products;
Take command;
Meet new prospects;
Build customer loyalty;
Meet better suppliers;
Stand out from the competition;
Increase the visibility of your business;
Detect trends;
Mobilize your workforce;
Obtain articles in the press, etc.
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How to get a visible stand?
A well-designed and well-placed stand will ensure maximum profitability. Better to plan ahead to get the best locations...and the best rates. Some places can be strategic to set up your stand next to: the reception, the refreshments, the press room, etc. It is also useful to compare your stand with those of competitors to remain competitive.
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How to prepare your answers in the face of multiple questions?
In order to be as efficient as possible, you have to think about briefing the team that will participate in the show to help them identify the most interesting prospects. Communication techniques and commercial speech must be carefully prepared to adapt to the attitudes and questions of visitors.
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How to prepare your communication tools?
These are the media that will promote the company: press kit, business cards, brochures, etc. The show's press room is a place to invest in to reach journalists directly.
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How to define a follow-up strategy ?
Taking stock : At the end of the show, it is essential to take stock, both quantitative and qualitative, of the contacts generated on site. It's time to count the business cards recovered and calculate its return on investment.
Follow up with customers and prospects : In the week following the show, it is important to contact customers and prospects to send them, if necessary, the documents that you had promised them or that they do not have. In the same vein, you have to think about contacting the people you were expecting but who did not come.
TO PARTICIPATE !
Do you want to showcase your know-how, an innovative or eco-responsible product or service? Submit your application for free here !